Moscow, 1st June, 2007. Rosencrantz & Guildenstern has completed a full spectrum of marketing work for AdWiser Software. So why do we use such a cutting-edge term as “full spectrum”? Because there is no other way to express the wide variety of areas our cooperation with AdWiser Software covered. A veritable full-spectrum bouquet blooming with success.

First, a few words about our client. AdWiser is a truly eye-catching ERP system: one created specially for advertising agencies and holdings. At its core, the system facilitates the management of resources and processes. AdWiser delivers the entire project life cycle and incorporates not only project managers and budget holders but also the HR department, the finance department, and top management and client project oversight functionality. This has proved to be a welcome solution for our colleagues in the marketing and advertising world.

For a long time, the project was developed as a customised solution for a limited – though impressive – client pool. Then in 2007, the company took the strategic decision to roll out the solution to the open market. Not only the Russian market, but abroad as well. And we now believe it is high time for such heroes to step forward and be recognised.

In the first stage, Rosencrantz & Guildenstern researched the global market of specialised ERP systems (via SWOT and concrete marketing analysis), defined the marketing fundamentals (target audience, positioning, offsets, and communications channels) and worked out a product development strategy. In the second stage, we concentrated on the product brochure, presentation video, and a range of consulting services to facilitate market entry. This resulted in the development of both the content and design of the AdWiser Software website.

We must say how much we enjoyed working with the company’s management and specialists. They represent some of the most professional, charismatic and enthusiastic marketing people it has been our good fortune to encounter. They genuinely believe in their product and work.

We will be happy to see AdWiser back when the time comes for them to open a new marketing front for their excellent product. We look forward to seeing you, guys!